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By design, JUUL reduces the harshness of side effects that nicotine intake has on the body compared to traditional smoking, so nicotine can be more easily delivered and better tolerated. This allows for quicker addiction, especially by young people. Some side effects of vaping such as dry mouth, dizziness, coughing, dry skin, itchiness, dry eyes, insomnia, nosebleeds and bleeding may be dismissed by teens as minor or temporary. However, they may be indicative of symptoms contributing to a not yet seen adverse health condition.

JUUL is especially troublesome since it delivers higher concentrations of nicotine than other e-cigarettes. A pod may contain as much nicotine as a pack of cigarettes. As does a pack of cigarettes, one pod has about 200 puffs. Its discreteness and convenience makes it easy to go through a pod a day. 

Teen Appeal

Much of JUUL’s success can be attributed to its model features and early marketing strategy, both meant to target young people. Research shows it’s harder to inspire adults to change their behavior and brand preferences, and it’s more expensive to market to them. Marketing JUUL to adolescents and teens would be more profitable.

JUUL has a luring, sleek and discrete design. It looks like a flash drive, can be quickly charged by a computer or wall charger, and comes in youth appealing fruity flavors. It’s also attractive since it’s easy to hide. It can be stored and used secretly without parents or teachers noticing. Children and teenagers can be particularly vulnerable to these “cool” features. 

Due to its popularity, its high concentration of nicotine, and its ease of use, kids are becoming unknowingly addicted to nicotine at startling rates. The long term adverse health effects of nicotine use are well known, and adverse effects from other JUUL liquid chemicals are highly suggested.

JUUL as a Harm Reduction Device, Not So

Until 2016, the FDA did not regulate the manufacturing, marketing and advertising of e-cigarettes and JUUL. Their harmful ingredients and effects went unmonitored for almost five years.

In 2018, JUUL changed its tune and markets its product to adults who have quit smoking cigarettes, want to quit smoking, and as a better option with less health risks than cigarettes; a lesser of two evils. Health officials had hoped for a harm reduction alternative to smoking, but to no avail. 

Harmful Side Effects of JUUL

Chronic exposure may:

  • increase heart rate and blood pressure which can lead to damaged blood vessels, leading to heart attack and stroke.
  • result in popcorn lung. Popcorn lung is a medical condition that damages the bronchioles causing inflammation scarring and breathing difficulties.
  • lead to insulin resistance and type 2 diabetes.
  • impair brain development in people younger than 26 since their brains are not yet fully developed, leading to poor attention span, impulse control and attention deficit disorder. 
  • cause addiction. Nicotine is a highly addictive substance. Addiction that takes hold when people are younger tends to last a lifetime.
  • result in nicotine poisoning.
  • result in seizures.
  • be a gateway drug to other addictive substances.
  • lead to fetal abnormalities.

Some users have reported coughing up blood, the onset of pneumonia, fungal infections in their lungs, chronic respiratory problems, ramp up of autoimmune diseases, bronchitis symptoms, ear pain, headaches, nausea, sore throat, nicotine poisoning, mouth ulcers and more. These symptoms may be indicative of serious health conditions and warrant further research and discussion.

What They Knew

The founders of JUUL started the company in 2004 and released its first product (Ploom/Pax, later JUUL) into the market in 2012. They knew from its inception they wanted to overcome the hurdles faced by Big Tobacco by offering a product whose nicotine delivery was less harsh on the body, creating more tolerance for a quicker habit forming addiction. They achieved this by producing a vape delivery product with liquid pods without a tarry smoke emission, which also provided a higher concentration of nicotine. Bingo.  

They also knew it would be much more profitable to market to children and teens since they’re more impressionable and vulnerable to marketing tactics promoting the “cool” factor. Young people under the age of 26 are more likely to get hooked on something and develop a lifelong habit since their brains are not yet fully developed. It’s also harder to change adult behavior, so it’s more expensive to market to them. 

When They Knew It

Since 2009, tobacco use is the single largest preventable cause of death in the US. JUUL already knew the inherent risks of using nicotine when they introduced it to the market in 2012, yet they decided to capitalize on it and sell a product with a higher concentration of nicotine and reduced harshness to create an addiction more quickly. They also chose to market it to the most vulnerable in our communities – our children. Not until 2018 did they market to adults and to people trying to quit cigarettes. And not all of JUUL’s features and marketing that entices young people to buy it have been eliminated, so this pandemic among our young people continues.

The Surgeon General is now calling e-cigarette use an epidemic. Much damage has already been done – you can’t put the toothpaste back in the tube. We need to hold JUUL accountable and protect the lives of our children and future generations from the health risks connected to JUUL.

If you or a loved one has been affected or harmed by JUUL, here are some valuable consumer advocacy groups and resources that can help:

JUUL Warnings In The News

BREAKING (3/13/20): Juul co-founder James Monsees is leaving embattled e-cigarette company

Juul co-founder James Monsees is leaving the vaping giant as it faces an onslaught of regulatory scrutiny.

Monsees, 40, told employees Thursday that he is stepping down from his seat on Juul’s board. The move comes as Juul faces lawsuits and investigations stemming from its alleged efforts to market to young people.

Read Full Article

BREAKING (1/12/20): Vaping Gives Lung Bacteria the Power to Cause More Damage to Your Body

Bacteria commonly found in the lungs become more harmful and cause more inflammation when they have been exposed to e-cigarette vapour, in a way that could lead to diseases such as COPD and asthma.

Chronic lung disease results from a complex interplay between infection and inflammation, which can be further complicated by the toxic effects of cigarette smoke. We know that cigarettes are bad for us and, as a result, many smokers have switched to vaping instead.

Read Full Article

BREAKING (1/10/20): Teen's graphic images of vaping damage go viral: 'My lung tissue was just completely destroyed'

When 19-year-old Claire Chung took to Instagram this week to share harrowing images of her battle with EVALI (e-cigarette and vaping product use associated lung injury), she couldn’t have anticipated the impact they would have. “I never even expected it to reach anyone besides my own friends,” she wrote in a follow-up post to images of her in a hospital bed and scans of her lung. “But [I] am so appreciative of how many others have taken the time to read my story and have taken interest in my recovery and well-being.”

Read Full Article

1/9/20: Texas 15-Year-Old Becomes the Youngest to Die from Vaping-Related Lung Injury

The ongoing vaping crisis has claimed its youngest-ever victim.

A 15-year-old died in Texas in December, marking Dallas County’s first death related to an E-cigarette or vaping associated lung injury (EVALI), Dallas County Health and Human Services announced on New Year’s Eve. The teenager’s identity has not been revealed.

The teenager’s death is one of 57 confirmed deaths across 27 states related to EVALI as of January 7, the Centers of Disease Control said Thursday as it released the latest statistics on the vaping-related lung injury outbreak.

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1/7/20: Harvard researchers discover toxin in Juul pods that can cause longterm lung damage

While Juul may not be connected to the acute lung injuries that have sent more than 2,500 to the hospital since August, a new study from Harvard T.H. Chan School of Public Health suggests that the e-cigarette product may not be the harmless smoking cessation device that Americans were promised.

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1/6/20: UCSF Study: Juul Delivers More Nicotine To Blood Than Cigarettes, Other E-Cigs

As Bay Area-based Juul Labs faces increased scrutiny, a new study finds the company’s products delivers significantly more nicotine to the blood per puff than other e-cigarettes and traditional cigarettes.

A new study by researchers at UC San Francisco, published in the January issue of the journal Tobacco Regulatory Science, tested nicotine concentrations among rodents when they were exposed to Juul and other tobacco products. The researchers found the rodents exposed to Juul had blood nicotine concentrations 8 times higher than a competing e-cigarette. Compared to traditional cigarettes, the rodents had nicotine concentrations that were five times higher.

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11/29/19: This vape craze should never have been allowed to happen

Todd White is superintendent of the Blue Valley School District in Johnson County, Kan. It’s an enviable position. The Blue Valley schools serve a relatively upscale population in the suburbs of Kansas City. On an average day, more than 95 percent of Blue Valley students are in school. The graduation rate is 97 percent. The dropout rate, less than 1 percent. Every student in grade three and above has a computer.

Read Full Article

11/23/19: How Juul Hooked a Generation on Nicotine

The company planted the seeds of a public health crisis by marketing to millennials, who had low smoking rates, and it ignored evidence that teenagers were using its products.

Read Full Article

11/23/19: 22 years old and on the brink of death from vaping

With a raging fever, vomiting and diarrhea, Gregory Rodriguez thought he had some kind of bug when he checked himself into the emergency room at a New York hospital in September.

Two days later, he was unconscious, hooked up to an artificial lung and a candidate for a double lung transplant.

“I didn’t think that vaping had (anything) to do with getting sick,” the 22-year-old computer science student told AFP, two months after the ordeal that brought him to the brink of death in just a few hours.

Read Full Article

11/18/19: Vaping kills woman in Marin County, health official says

A woman living in Marin County died from complications related to vaping, the county’s health officer said Wednesday — the first such death in the Bay Area and the fourth in California since July.

Dr. Matt Willis, the health officer, said that the 45-year-old woman was healthy before she took up vaping about six months ago. She died Friday of a severe lung injury related to vaping less than 24 hours after her family brought her to the hospital, he said…

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9/18/19: Congressional Democrats threaten to subpoena vaping company Juul over documents

Congressional Democrats on Wednesday threatened to subpoena Juul Labs if the e-cigarette maker does not provide documents relating to its products and marketing practices, as a House panel looks into whether the company deliberately targeted children.

In June, Raja Krishnamoorthi, chairman of the House Oversight Subcommittee on Economic and Consumer Policy, asked for documents relating to information, including Juul’s relationship with schools, and the tobacco giant Altria Group Inc’s purchase of a portion of the firm. He said in a statement on Wednesday Juul had not complied with the request…

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9/10/19: Kansas resident dies from vaping-related illness, the 6th death nationwide

The woman had a history of underlying illnesses, but developed severe lung disease and died within a week of starting to use e-cigarettes, said state health officials.

Health officials in Kansas on Tuesday confirmed the death of a female resident, the sixth person to die in the U.S. from the severe respiratory illness being linked to vaping.

The woman was over 50 with a history of health problems. However, doctors say it’s clear vaping was the cause for her rapid deterioration.

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9/10/19: Is Vaping Dangerous for Pets?

As more smokers indulge in vaping, the ASPCA Animal Poison Control Center and Pet Poison Helpline report a growing number of cases of pets being sickened by e-cigarettes and their components.

Poisoning from e-cigarettes is a relatively new threat to animals. Electronic nicotine delivery systems were introduced in the U.S. about ten years ago, according to the Consumer Advocates for Smoke Free Alternatives Association, and many adults use e-cigarettes in an attempt to quit smoking.

Read Full Article

9/9/19: Cuomo orders health probe, new warning signs as vape crisis grows

Gov. Andrew Cuomo demanded New Yorkers put down their e-cigarettes and other vaping devices Monday after federal health authorities reported an outbreak of mysterious illnesses tied to the popular devices left hundreds hospitalized across the country.

“This is a frightening public health phenomenon,” Cuomo said. “Common sense says that if you don’t know what you are smoking — don’t smoke it.”

Read Full Article

9/9/19: Juul's marketing of device may have violated law, FDA says

Juul Labs Inc. was warned by U.S. health officials that it may have violated the law by making claims its e-cigarette devices are safe. The letter increases pressure on the richly valued company at the same time a mysterious lung ailment is raising new questions about the health effects of vaping.

The Food and Drug Administration sent Juul a warning letter on Monday that said the agency had determined that the company has marketed its products as less risky than cigarettes without gaining the agency’s approval. Juul has pitched its sleek, USB-like vaping device as a way for adults to quit smoking — though the FDA said that the company also targeted students.

Read Full Article

9/9/19: AMA urges public to avoid e-cigarette use amid lung illness outbreak

“In light of increasing reports of e-cigarette-associated lung illnesses across the country, the AMA urges the public to avoid the use of e-cigarette products until health officials further investigate and understand the cause of these illnesses. The AMA recommends anyone who has recently used e-cigarette products to seek medical care promptly if they experience any adverse health effects, particularly coughing, shortness of breath or chest pain. The AMA also calls on physicians to make sure their patients are aware of the dangers of e-cigarettes, including toxins and carcinogens, and swiftly report any suspected cases of lung illness associated with e-cigarette use to their state or local health department.

Read Full Article

9/8/19: Dr. Wilson Tsai of Bass Medical Group discusses the dangers of vaping

Health authorities announced Friday they are investigating Los Angeles County’s first known death associated with vaping a marijuana product, and 10 other cases of lung injury have been reported that are potentially linked to the use of cannabis vapes.

No single vaping device, liquid or ingredient has been tied to all the illnesses, officials said. Many of the sickened — but not all — were people who said they had been vaping THC, the chemical that gives marijuana its high. Many are teens.

Read Full Article

8/22/19: There Are Now Nearly 200 Cases of Severe Lung Illnesses Tied to Vaping

The number of potential cases of severe lung illnesses linked to vaping has increased to 193, the Centers for Disease Control and Prevention (CDC) announced today (Aug. 23). One adult patient in Illinois has died.

The CDC is investigating the string of vaping-related illnesses, now reported in 22 states. The investigation is ongoing, and it’s still unclear if the cases were linked or what kinds of products the patients had used, according to the CDC.

Read Full Article

3/28/19: Think Vaping with Your Kids in the Car Is Harmless? Think Again

Parents who smoke cigarettes typically don’t light up in enclosed spaces like their cars or their homes with children or infants around.

After all, we’ve known for years that secondhand smoke is bad for our healthTrusted Source.

But a recent study suggests a lot of parents are unaware those same rules should apply to e-cigarettes too — as secondhand and thirdhand exposure to vaping may also pose health risks

Read Full Article

Filed JUUL Warnings, Complaints & Damages

9/9/19: FDA Warning Letter To JUUL Labs, Inc.
The Center for Tobacco Products of the U.S. Food and Drug Administration (FDA) reviewed testimony from the July 24-25, 2019 hearing on “Examining JUUL’s Role in the Youth Nicotine Epidemic,” of the Subcommittee on Economic and Consumer Policy of the Committee on Oversight and Reform of the United States House of Representatives (“House Subcommittee”), documents from FDA’s September 24-28, 2018 inspection of JUUL Labs, Inc.’s (JUUL) headquarters in San Francisco, California, JUUL’s submissions to the Agency, and JUUL’s website, https://www.juullabs.comExternal Link Disclaimer, and determined that JUUL products, which are electronic nicotine delivery system (ENDS) products, are manufactured, marketed, advertised, labeled, and offered for sale or distribution to customers in the United States. Under section 201(rr) of the Federal Food, Drug, and Cosmetic Act (FD&C Act) (21 U.S.C. § 321(rr)), as amended by the Family Smoking Prevention and Tobacco Control Act, these products are tobacco products because they are made or derived from tobacco and intended for human consumption. Certain tobacco products, including ENDS products (e.g., e-cigarettes and e-liquids), are subject to FDA jurisdiction under section 901(b) of the FD&C Act (21 U.S.C. § 387a(b)).

Read Full Case


JUUL cases are now being reviewed, but there is a limited window to pursue help. If you think you, a friend, or a family member may qualify, get your free case review today… before it’s too late!

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Crystal Mesh – Audiobook

Dr. Chris DeArmitt, who is a consultant to the top technology firms in America, told Sky News: “I see an absolute disregard for proper testing. Testing is way less than you would see on a vacuum cleaner or a washing machine. It’s shocking. I’ve never seen anything like it in my career.”

No Testing, Fast Approval, Injured Patients: Is the FDA Finally Listening to Mesh Survivors?

You might be wondering “Testing for what?” You would probably be shocked to find out that “more than 90 percent of medical devices do not require proof that they have been clinically tested and found to be safe and effective prior to FDA clearance for distribution or sale,” shares Consumers Union project director Lisa McGiffert in an article from the Fowler Tribune.

This loophole in the FDA is called the 510(k) process and it has allowed millions of patients to be irreparably harmed – and even killed – by the very device that was intended to help them. Now after several decades of patient injuries, billions of dollars being fought over in court, and countless devices being pulled from market (too little, too late, we might add), the FDA is only now looking into changing this horrific flaw in their system.

What is the FDA’s 510(k) Process?

The FDA’s 510(k) process allows medical devices companies to quickly fast-track a product to market based on a pre-approved product. This idea came about decades ago with the purpose to promote innovation but has instead become a way for big companies to slip their products to market for high profits while avoiding expensive testing. This has caused several inexcusable problems to arise. Here’s one tragic example: 

Transvaginal Mesh

A medical device can be approved for market based on a previous model, even one that was recalled. This is what happened in the huge debacle involving vaginal mesh. Protegen was the first vaginal mesh product on the market, but was recalled due to patient harm. However, even after it was pulled, dozens of additional mesh devices were sold and implanted in patients based on this poor design. Currently, hundreds of thousands of women are suffering from mesh and many will have to live with chronic pain, the impossibility of holding down a job, and the inability to have sex with their partners for the rest of their lives. 

But this story includes many more products beyond vaginal mesh-like IVC filters to prevent blood clots, Essure female sterilization devices, hip replacement products, and countless others.  The New York Times reports that these fast-tracked devices have caused 80,000 deaths and more than two million injuries.

Change is in the Air 

Fortunately, with documentaries like The Bleeding Edge, social media groups criticizing the FDA’s process, and advocacy groups, the FDA is reevaluating how it approves devices for market. According to the JAMA (Journal of the American Medical Association) Network,

“For premarket review of 510(k) devices, on February 1, 2019, the FDA released a Final Guidance Document for the ‘Safety and Performance Based Pathway.’ This optional pathway consists of using criteria that involve conformance to FDA-recognized consensus standards, FDA guidance, and/or special controls. It enables 510(k) clearance for certain medical devices if the device meets these specific criteria, which should include safety and effectiveness (as opposed to the often ill-defined ‘substantial equivalence’ to predicate devices). The decision to use this new pathway is determined by manufacturers, although the FDA can disagree with this determination.”

While this is a step in the right direction by requiring device companies to prove safety and effectiveness, many think that these changes don’t go far enough towards protecting patient health. For instance, JAMA suggests that “legislation should mandate that 510(k) devices show improved safety and effectiveness compared with marketed devices for the same clinical purpose, using meaningful clinical criteria to gain clearance. Although these criteria will differ based on the intended use of the device, all criteria should be based on patient-oriented clinical outcomes.”

Additionally, once a product is approved for market, many times the post-market surveillance falls to the wayside. Medical devices should have a registry so that patients can know what devices are implanted in them, doctors can properly treat problems that may arise, and companies can monitor their products more effectively. Car parts are meticulously tracked, shouldn’t medical devices be all the more!?!

Too Little, Too Late

It’s great that the FDA is reviewing it’s 510(k) process that has been grossly overused and under monitored for decades, but what about those who have already been harmed by an agency that favored billion-dollar medical device companies over the health and wellness of patients?

One way that this FDA change was brought about was through the voices and bravery of those who were injured by these faulty medical devices. If you or a loved one had vaginal mesh and had corrective surgery, your voice needs to be heard. Please call Periscope Group today at (800) 511-3838. It’s time to hold medical device companies accountable for the unbearable pain they caused you. We want to hear your story and we want to help you if we can.

“Vaginal mesh: Tests on plastic material ‘way less’ thorough than on washing machine”. Sky News. Accessed August 5, 2019.
“Moving From Substantial Equivalence to Substantial Improvement for 510(k) Devices”. JAMA Network. Accessed August 5, 2019.
“Medical Device Testing: Too Much, or Not Enough?” ADMET. Accessed August 5, 2019.

Periscope Group is not owned by or operated on behalf of any attorney or law firm. We are not affiliated with any drug or medical device companies. We do not host advertisements nor do we accept advertising requests. We are here to help YOU, the consumer, become better educated and supported. You pay absolutely nothing for our help. It’s as simple as that.

Periscope Group is not owned by or operated on behalf of any attorney or law firm. We are not affiliated with any drug or medical device companies. We do not host advertisements nor do we accept advertising requests. We are here to help YOU, the consumer, become better educated and supported. You pay absolutely nothing for our help. It’s as simple as that.

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