It’s tough work being a socially responsible new parent on a budget. You want safe, effective products for your baby, but they also have to be at a good price (because kids are expennnnnsive!). But who has the time to research what products work best and if the companies behind them are socially and environmentally responsible?

Well, fear not! We have compiled a list of great options for you so that you can make the best choices for your baby’s present condition and their future world.

What are the Safest and Most Socially Responsible Baby Products to Buy?
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The Problem with Johnson & Johnson

So why not just stick with tried and true Johnson & Johnson products? They’ve been the go-to for decades, their products are super cheap, and you can find their baby oil, talcum powder, and more at any grocery store or drug store. Here are a few facts that you should know that nullify their baby-soft image:

  • Ovarian cancer is linked to talcum powder. The first study was published in 1971 involving British researchers who studied 13 ovarian tumors and 10 had talc particles deeply embedded in them. Since then, over 20 studies have shown that the use of talcum powder increases the risk of ovarian cancer by 33%.
  • Baby powder is considered to be a cosmetic and therefore doesn’t have to be approved by the FDA.
  • Asbestos has been found in talc products as recently as February 2018. (Asbestos and talc are similar minerals that often occur in the same geological formations.)
  • Johnson & Johnson denies this link of talc to ovarian cancer and fails to put a warning on their packaging. The only warning posted states that consumers should be careful about inhalation of the product.

But it’s more than just the single issue of talcum powder being linked to ovarian cancer. Johnson & Johnson made $76.5 billion in global revenue between its three business categories: medical devices, pharmaceuticals, and consumer packaged products. This last segment regarding baby products made them $13.6 billion and only comprised 17.7% of their income. Johnson & Johnson also made and marketed some of the most controversial, warned, and recalled devices and drugs including (but not limited to) DePuy hip replacements, Invokana, Physiomesh, Risperdal, Ethicon Prolift pelvic mesh, Xarelto, and Nucynta (an opioid) that has resulted in injuries to consumers of an uncalculated amount. They have a pattern of denying the damages caused to consumers and we should hold anyone in this position accountable for their actions. Choosing other baby products is one way to make our voices heard.

Johnson & Johnson Alternative Products

  • Aquaphor – This has been a favorite for years and it’s easy to see why: it’s free of dyes, aluminum, paraben, fragrances, and preservatives. While it is a bit thick and goopy, you just need a little dab so one tube will last a long time (which also makes it cost effective). This product also works great for dry winter hands, cuticles, and eczema, so you just might want to keep a small tube for yourself, too.
  • Honest Company Baby – Made without sulfates or parabens, these amazing shampoos, lotions, and ointments look cute and smell great. The website also has convenient, cost-saving bundles where you can pick your favorite items, choose how often you want them delivered, and you can cancel at any time. No running out of diapers or heading to the store during cold winter weather. Phew!
  • Burt’s Bees Baby Natural Products – Burt’s Bees products are formulated without phthalates, parabens, petrolatum, or SLS. Check out their Baby Multipurpose Ointment made from shea butter to soothe baby’s sore tooshie. The only problem with their website is that there are so many amazing beauty products, you might spend most of the time searching for items for you!
  • And on a side note, what about Aveeno Baby Products? After all, they are hypoallergenic and phthalates and paraben free. Spoiler alert: they’re owned by Johnson & Johnson.

There are many things to consider when buying products for your baby and safe ingredients and a protected future are two issues that shouldn’t be ignored.


“Johnson & Johnson Has a Baby Powder Problem”. Bloomberg. Accessed November 14, 2018.
“Johnson & Johnson – Statistics & Facts”. Statista. Accessed November 20, 2018.